Robservations of my world and how it works
BUCKLEY: The Hispanic audience in LA is greater than the population of Chicago. We have to consider building entertainment beyond Univision or Telemundo. So we took the concept of "Pedro and Maria" to MTV.
But there are problems with who gets the international rights. The network wants rights to produce the concept or shows in order to develop varaiations abroad.
FERRERA: The content has to be good first and foremost. I didn't have choice of having a digital image or not, it was more so deciding to manage it or not. For example: my friends would text and say, "I'm following you [on Twitter]" and I didn't even know what they meant at the time.
Digital media has really helped me stay in touch with the fan base. For example: on my birthday I would say to my fans, "for my bday donate a few bucks to this fund to build schools."
Pedro and Maria is a great example to develop mainstream shows. Growing up I was a Latina, but at the same time I was a Latina-teen in a USA surrounding.What impact do you see digital involvement impacting success of brands?
BUCKLEY: Fred was successful on YouTube so execs took him and developed his work into traditional media. It was a risk to take digital to television, but the reality is, is that he brought the viewers.
A big question is, how do you get the two connected? Fantasy football has what it takes, since guys are interested to watch on TV and track on-line.
BLACKSHAW: The trifecta of paid media was this year: olympics, soccer, super bowl
BUCKLEY: Fan clubs don't have presidents (or leadership) it is self-lead and evolves all on it's own.
FERRERA: I recently did the first FaceBook talk show about the Dry Land and thousands of people now know about an independent film which otherwise they may not have learned of it since there was no marketing dollars available.
Having the status updates come from the source as opposed to a fan club president garners a much better response.What do you see the role of brands in future entertainment?
BUCKLEY: It will be hard for brands to reach consumers via broadcast. Keep in mind Twitter was not part of our lexicon 2008. The goal then is to identify the solid story so branding can be built upon it.
BLACKSHAW: Brands will evolve into more of an experience.AUDIENCE QUESTIONS:
BUCKLEY: The Biggest Loser started working with Subway and 24/7 Fitness and other sponsors and help them get media buys.How do you balance authenticity of a personal brand versus a "faceless" brand?
BLACKSHAW: How to stay authentic? I make sure I believe in the content and It will be good. If you compromise the show with poor brand content it will for sure get you.How do address the negative things in social media?
BLACKSHAW: I don't address them, rather I move toward the things that are popular. It was scary to put myself out there since there were not boundaries. When something bad does happen usually the other fans attack the villan
BUCKLEY: Sometimes the best approach for monitoring social media is to let it float (whether good or bad), and see where it goes.How will the social-media interactions play out on Pedro and Maria?
BUCKLEY: We are just getting into the planning and development and writing, butt it will cover things like advising/deciding what music will play when they first kiss. Just like The Hills decision of LC going to France vs staying with boy friend.Population of Hispanic in LA is equal to the population of Chicago. How will you balance the need for local markets (ex Midwest, east cost)?
BUCKLEY: It doesn't mean that it is just in south west. It has to be about content, the fact that they are Latino is nonessential.
BLACKSHAW: Most people have an latent desire to be Latino.--
When introducing two people to each other, you do need to remember precedence (the order in which people are addressed, greeted, introduced, referred, seated and served.)
In both formal and informal social settings, women have precedence over men; older people over younger (as long as they are the same gender); smaller groups usually over larger groups.
Senior executives have precedence over Junior executives. If there are two of the same rank, defer to the one with seniority.
Clients and customers have precedence over fellow associates, regardless of rank.
When making introductions always remember to:
1. Determine the order of precedence.
2. Say the most distinguished person's first and last name or title and last name, first, while looking at him or her. Use appropriate names and titles.
3. Choose appropriate introductions, for example: Formal - "Rev. Jones, may I present...Mr. Smith", Business or social - "Ms. Green, may I introduce...Mr. White"; or
"Mr. Client, I would like to introduce...Mr. Co-Worker"; Casual - "Susan Smith,this is...Bob Jones", may appear unsophisticated, especially in a business setting.
4. Always stand for introductions and make eye contact.
5. Always introduce people by their preferential name.
Thank you for writing.
Best regards,
Fleming Allaire, Ph.D.
Dr. Manners
Now the big test is remembering the title for each person.
At the last minute a good friend passed some Barnum and Bailey Circus tickets our way. We felt like kids again.
Trying to identify what is coming up next with enough time to design and develop it takes some skill. You have to see what was in the past (rearview mirror) while at the same time be aware of what is currently in front of you.
During the CONES event of 2009 I stumbled upon the International Bootstrapping Association's (IBA) table. It was a nice surprise. Kevin Gadd shared the concept with me and how the meetings work. Essentially small business owners and entrepreneurs get together and share best practices on a given topic. I was hooked.
As I was weighing through all the goodies and business cards the following day I decided to dig deeper on the IBA. Come to find out the meeting would be held at The DEC (The Dublin Entrepreneurial Center) and I was just waiting for an excuse to make my way over there. The given topic for our meeting was customer service.
The ground rules that they set up were quite helpful. You can just imagine, a colleague shares a problem and then one by one each business owner ripe with knowledge and wisdom shoots out of the gate with, "Well you should do this, and you should try that." That didn't happen. One of the guidelines included that your contributions of wisdom are best told in story form and that they be told in first person.
I was shocked how much more thought had to go into my responses.
One thing in particular that I wanted to share was the concern that led to branding, more specifically personal branding. One of the members shared how he has decide to take on a color as part of his business brand as well as his personal brand. This way anytime someone saw that color orange they would think of him, and his business. Does this make sense, and most of all, does it work? Well, large companies do this, why shouldn't small business owners do the same?
While growing up my family used to joke that I whenever you accidentally wore all the same color that you were like one of the Power Rangers. You remember them right? The Mighty Morphin Power Rangers would strut around in their street clothes which just so happen to be their signature color until it was time to fight crime, then they break out the Ranger Suits.
Can we 'claim' colors as businesses? What about as a business person? And if so, do I need to declare it, or would it be something that people eventually detect after several meetings?
It has been often said, "We don't buy from a company, we buy from people." So then should the 'people' be branded too?
Gee, Rob sure does where a lot of blue
I will write [at least] one blog on robdavlin.com each week until 2020.
