Describe your perfect date

"That's a tough one. I'd have to say April 25th. Because it's not too hot and not too cold. All you need is a light jacket."

Miss Congeniality 

Perfect date?

So, what's your idea of a perfect date? 

YYYY-MM-DD. I find other formats a bit confusing. 

What do you think the perfect date is? 

Opt in Link: Mural

I was registering for a webinar on Mural.com
After I entered my email address a message and hyperlink appeared.

"Looks like you've opted out of email communication. Click here to get an email and opt back in."

This is great. This serves business needs and user needs without being obstructive. 



I wonder if they discussed just placing a checkbox there to have the user opt back in.
Why did they choose to go with a link that triggers an email?
Anytime you leave the burden on the user you risk missing the goal.
Nevertheless, nice work!

Email Updates on StrengthsFinder

Email 

The first checkbox after the form was this:

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I’d also like to be among the first to know about new Gallup offerings and services. I understand that I may subscribe from these offerings at any time.

Email updates on Zola.com

After completing an order for a friend's wedding gift I am rightly prompted to let them know where I would like my order updates sent. 

Of course! Here is my email address. 

This is a great moment (per business needs) to grow their promotional email list. 

The wording here is key. 

Most users will assume the checkbox text "Yes, send me email updates from Zola" is referring to the same thing as above "order updates"

YouTube Surveys: Have you heard of Coca-Cola?

This preroll survey on YouTube.com had me cracking up. 

Do you think it was paid for by Cide Cola, or Loma Cola?

Registration Step 1: Identity Verification

This is the flow of screens that I experienced when registering for a benefits provider through my employer. I have seen a similar questionnaire when getting a car insurance quote from Nationwide Insurance. 
(sensitive information has been masked for privacy)

Question 1 of 4
The following enhanced security questions have been set up to confirm your identity and protect your account.


Question 2 of 4


Question 3 of 4


Question 4 of 4



The Identity Verification process "had some trouble" so they asked additional questions, but the numbering started over. 

Question 1 of 4

Question 2 of 4


Question 3 of 4


Question 4 of 4



Screen shots taken 2018-2

Kayak: Swap fields

https://www.kayak.com/

Verify Identity form

In an effort to verify my identity a financial company's website asks me a few questions based on my driver's license.