Angry Birds has deployed another addicting game, Angry Birds Go! They are very strategic about getting me to come back for my daily hit - I mean reward.
Soon, the app included sponsored boosts from State Farm. During a race, as my kart was damaged, the State Farm performs a medic type action and revitalizes the kart.
It is a pretty handy feature and it aligns with the brand message of fixing my car when broken.
The typical flow of choosing a race is a loading screen with a promo banner. Usually it is a Rovio ad of some kind. This time it was an interactive promo banner appears.
I could change the paint job of the illustration (note: it doesn't change your actual kart) and the caption reads: "Round the curves in a custom ride! At State Farm®,
we provide drivers with coverage as unique as they are."
I knew from previous experience with the app that the orange button in the lower right corner would take me to the race. So, I tapped the 'Learn More' in the lower right of the banner. This is what appeared:
Usability, all good.
As a marketer, I was let down. The landing page was not a themed. At the very least the message should have been consistent with the call to action from the promo banner.