Angry Birds, Go Karts and Car Insurance

Angry Birds has deployed another addicting game, Angry Birds Go! They are very strategic about getting me to come back for my daily hit - I mean reward. 

Soon, the app included sponsored boosts from State Farm. During a race, as my kart was damaged, the State Farm performs a medic type action and revitalizes the kart. 

 

It is a pretty handy feature and it aligns with the brand message of fixing my car when broken.

The typical flow of choosing a race is a loading screen with a promo banner. Usually it is a Rovio ad of some kind. This time it was an interactive promo banner appears.

I could change the paint job of the illustration (note: it doesn't change your actual kart) and the caption reads:  "Round the curves in a custom ride! At State Farm®, 

we provide drivers with coverage as unique as they are."

I knew from previous experience with the app that the orange button in the lower right corner would take me to the race. So, I tapped the 'Learn More' in the lower right of the banner. This is what appeared:

Usability, all good. 

As a marketer, I was let down. The landing page was not a themed. At the very least the message should have been consistent with the call to action from the promo banner.