The three signs below are all aiming for the same outcome - buckle up
Each message takes a different approach to achieve that desired behavior.
1. Referencing the lifesaving benefits of wearing a seatbelt probably speaks to riders who believe road travel is in fact dangerous and they should buckle up to avoid the possibility of death.
3. Referencing the punishment for breaking the law seeks to inform riders that if you don't wear your seatbelt you can get a ticket of at least $142. This probably speaks to riders who are cost conscious.