Chrome has updated

Chrome has updated

YouTube iOS app - User interface tour

YouTube iOS app

  
Orientation screens for the new YouTube app on iOS, captured on August 30, 2013.

Swipe down to watch and browse: Video moves to lower right and allows user to search.

Swipe left or right to make it go away: It refers to the video that is playing.

Tap to minimize: Now they tell you that you can simply tap the down carrot to minimize, no swiping necessary.

Swipe to dismiss: Reminding you in context that you can swipe to dismiss the current video.

Swipe to open menu: In context they tell you that you can swipe to open the off-canvas menu.

Able to travel through time, visits McDonalds

When would you travel to?

Password suggestion

Pop-up window from ADP website while surfing on Chrome: 

"Please make your New Password different"!

404: LinkedIn

Interesting: The text on the slippery-when-wet-sign could be highlighted for copy/paste purposes.

YouTube - Channel - User interface tour

YouTube.com

Pinterest - Desktop - User interface tour

https://www.pinterest.com/

Click here for tour of iOS

Escalator broken, sorry for the convenience.

Escalator broken = stair case.

Marketing Stew: Ingredient #3

Marketing Stew, ingredient #3: Create scarcity

The new Google Maps is promoted with a button that says, "Request an invite"

Update on June 7, 2013: I received an email later that confirmed my involvement. When I clicked the link within the email message this page opened.

Congratulations! You're in.

Get ready to try the new Google Maps.

Button label: Start Exploring

Gang has new weapons, Kmart catalogue is available!

Reading an article about Gang violence, this ad appears.

The Facebook advertisement algorithm is working really well.

Elmo says F is for...

Came across this fail page on Sesame Street's website. The flash player did not work
and instead of the lego, they gave me this.

iTunes Welcome screen

Gutter-balls are bad

I think everyone can agree that in bowling a gutter-ball is a bad thing.

Yesterday as I celebrated several gutter-balls at the alley with my coworkers, I wondered how a rut and a groove can have such drastically different connotations.

I am sure you have heard the expression, 
"After he graduated school, he got into a rut. Then later that year, he got into a groove."

Was Louie up, then down; or down then up?

Here is a roll of tape.

Are the arrows indicating the direction of the tape, or the direction of the pull tab?

Affect leads to an Effect

This one is always tricky to remember.

My memory hook is to think of the alphabet. A comes before E.

Affect is an Action.
Effect is a rEsult.

Gold inside an egg (carton)

"This is the Day which the Lord has made: Let us rejoice and be glad in it."
Psalms 118.24

Snow-tober

Good morning Oct 30, 2012

That, which

Recently I realized a rule of thumb to rely on in regard to using "that" or "which."

My pod mate (new age cubicles), Marshall, said:
The phrase following "that" effectively becomes an adjective and is necessary information to define the object.
The phrase following "which" is information not necessary to the object
It also should be preceded by a comma.

So...
The wicked witch lives in a castle that is haunted.
The wicked witch lives in a castle, which is in the east.

Office job with a view

Saw these guys on my way in to work today. I wonder if they zip line at the end of the shift.

G.E.I.Co

I just learned that GEICO is an acronym for Government Employees Insurance Company.

Despite the presence of the word "government" in its name, GEICO has always been a private corporation not affiliated with any government organization. (Via Wikipedia)

Ask for a car wash

My sister just got a new car and she negotiated free car wash service for life.

The tesla roadster base package is $109,000. Apparently no car wash service included.

Walk and chew bubble gum?

On a call I tried to load a webpage in Safari and received this message:

I could gripe about the technology, but then AT&T would rub my nose in it even more. So instead I will call out the use of quotations. 

I appreciate that a reason was provided, yet the use of quotations makes me think the tone is sarcasm as if it were coming from "AT&T. ".   [sic]

Steep and Cheap - Web survey overlay

No Community for you

Well, which device is it available on?

Please Don't Go, Stick Around for 0 More Emails

Typically I delete the spam and junk mail that I receive. Ever so often I spend time finding the 'unsubscribe' link buried at the bottom of the email and try to prevent unwanted emails from ever coming. 

Today the unsub link brought be here: 

Although it seemed a little bit like they were begging for mercy, I was impressed by the second option 'I'll try [ ] more Emails'

The field was defaulted to zero though, which I found odd. At least change it to 1.
I was very curious to see if those last few emails would have included anything extra as to allure me into unsubscribing or if perhaps there would be a confirmation or warning email that our last agreement was about to end. 

What do you think?

Put it in reverse

In like a lamb...

Leap day spiked at 70f

And then crocus' pop up.

An elevated point of view

29th floor of nationwide plaza 1

A.S.I.C.S.

Experience ColumbUS

On March 8 I went to the Experience Columbus Annual Meeting.

Among other awesome speeches, they also unveiled the new logo/campaign for the bicentennial.

Building the anticipation

Skyline Exhibits of Central Ohio hosted a great seminar on Sept 16, 2010.  It covered the marketing insights and ideas for a good tradeshow booth.  Here are my notes:

SESSION #1: MARKETING AT TRADE-SHOWS
Kim Allen, Sudden Impact Marketing 

Pre-show Message:
Build the whole presentation around the message
Make it easy to understand
Concise
Help people get to the show - send them tickets, tell them where your booth is located,
Buy a database or use your current list. If you are exhibiting you might have access to attendee names.
Promote your booth well in advance via multiple channels (online, direct mail, print, radio, email, etc.)
A phone campaign can go a long way.
Consider sponsoring the show, your name can then be more visible

At the show
Explore opportunities for having your name to be more than just at your booth.
The large hotels near the show might have sponsor options
get a list of attendees that are staying at the hotel
hang a banner in the hotel
sponsor doorknob hang tags
closed circuit ads

Follow-up
phone/email/visits
take notes during your conversations so when you follow-up the conversation can continue
Nurture the leads with visits and a planned follow-up schedule
Put your company name right in the subject line 

SESSION #2: LEAD MANAGEMENT
Fred Tuzzi, TriComB2B

You need a system that allows leads to come in, qualify, follow-ups

Paying for a badge scanner is a good idea

Suggested timeline:
Show
post-show email with link to micro site with mini survey.
*call them, identify if hot, cold, or non-lead
hot leads go to sales
cold leads get email a month later
Repeat*
hot to sales
cold to trash

BOOTH DESIGN
Kyle Hickman, Cult Marketing

Discover- ethnography quality trumps quantity
Develop- take info from D1 and create a brand strategy (operations, products, marketing)
Deliver- brand roadmap

Plan of attack - Establish your goals
why are you there?
what results do you want?
a plan that leads your audience towards your goal
goal options- traffic and leads, awareness, show/demo product

Message
know your audience
persuade through emotion
convince them rationally

Attract from a distance
even before they are at your booth they should want to find your booth
create visual interest

Get them inside your booth
popcorn
consider the traffic flow - there needs to be an in/out and a pit stop

Show them the way to your goal
[Christine - painting girls on hillside barn, sun in sky]
Dominant, subdominant, subordinate

Deliver the goods
Staff appropriately
make an impression
hand out efficient materials

Research
hire a third party to call your target clients and ask them who they plan to see and why
ask your clients what they liked about your booth and adjust

And to top it off, I won the raffle prize of a lunch bag from TriComB2B

The need to help

Pawan Murthy spoke at the October 5, 2010 Columbus Young Professionals networking breakfast, here are my notes.

Psychological Egoism - there is no deed that is unselfish (selfless)

I am ok with this theory. If everyone did this and realized it was beneficial, it would happen a lot more often.

Steve Geyer, Founder Shadowbox

The people who know you denots the currency of your success (quality  and quantity, ex: 1M pesos vs 10USD)

Dont put all your emotional eggs in one basket. If you spread things out when something fails all is not lost.

Guard your reputation with you life.

What struggles have you overcome?
What struggles are you working to overcome?

Consider helping others out.  A good way to decide how you want to help is by reviewing the needs of persons.  Maslow's hierarchy is a framework of an individuals needs.

I wonder, is there a group hierarchy of needs framework?
Where do you help?

You, inc.

Ben Blanquera was the guest speaker at the December 2010 CYP CLUB networking breakfast. Here are my notes:

1. What are the five most important things to me? 
2. What are the five areas of my life to which I dedicate the most time? 
3. Do they align? 

Consider treating yourself and guideing your decisions as if you were a incorporated business.

Your assets would be:

1. What you know 
2. Who you know 
3. (I would add, Who knows you)

Also, consider this:

No cutting corners

Wendy served me today!
She seemed reluctant to get her picture taken.  I would think that if she would dress like Wendy she would ham it up.
No worries, I still enjoyed my Jr Bacon Cheesburger

Lizard man

I went to the International Association of Amusement Parks and Attractions (IAAPA) in Orlando, Florida.

"Ripley's Believe It or Not" had a booth. The Lizard Man is as a cool guy. Which one do you think is real?

Thanks to Shana for taking my photo with my non-user friendly phone.

I saw this outside of the AMC theatre in the Lennox town centre.  Not sure what they are doing with all the trees. For a moment I felt like The Lorax.

An Evening with Matt Groening

Matt Groening discussed his career in comics and television with Tom Gammill, an acclaimed writer/producer/cartoonist, who has written for such programs as Seinfeld, Late Night with David Letterman, and The Simpsons.

After Groening and Gammill came out, they thanked everyone for coming and introduced a video with some of their favorite clips, also it had some cool entrance music.

Groening shared some great examples of his early work on Life Is Hell and shared his inspirations.

By the end of the session they welcomed questions from the audience.  I didn't have a full idea of what I wanted to ask, but I could not resist the chance to ask something to the creator of The Simpsons.

Only moments after my question I started thinking of better questions.

• "Mr Groening, thanks for coming out tonight.  Could you share how The Simpsons has had to deal with pressure from the networks to include in-show advertising?"
• "Throughout all your experiences what has been the biggest frustration or struggle and how have you dealt with it, and what did it teach you?"

I can't recall the exact question or my phrasing, but it was something to the effect of "You had already mentioned a little about how other cartoons have been an inspiration, can you comment on how Itchy and Scratchy were created and maybe the influence of Tom and Jerry?"  

Groening responded with yeah [something, something]  and then I asked if they ever really completed an episode - especially the one when the nerds unplugged the TV.  He's tried to pitch a full episode of Itchy and Scratchy but it was not received well by the other writers, and so they have never written an full episode.

Here is a follow-up article by the Dispatch

Recently I was downtown and I noticed the bicycle posts were masked for painting.  This seemed normal, except when I got to this bicycle post.  

At first glance I thought the rider made a bad decision by locking on a post which obviously was going to be painted.

Then upon closer inspection I noticed the rider was an early-bird, and not a do-do.